# 观池 > 数字科技与视觉艺术完美融合 观池应用计算机视觉与计算机图形学,将数字科技与视觉艺术完美融合;通过数字影像制作、XR虚拟制片、动作捕捉、UE数字场景制作、AI内容生成、空间计算、智能程序开发、具身智能数据训练服务、IP打造、艺术设计等多种技术运用;聚焦可视化技术的落地转换与场景应用,在数字营销、数字体育、数字文旅、具身智能与机器人产业、低空经济数字化等垂直场景,为品牌、教育、数字消费、IP运营等应用领域提供高品质数字内容,增强用户体验。27年沉淀,15年数字技术研发、13年春晚公益、50余个国家和地区、2000余个品牌、3000余名全球导演,10000余部作品。 ## 主要页面 - [首页](https://www.gwantsi.com) - [TVC](https://www.gwantsi.com/business-project) - [数字化](https://www.gwantsi.com/digitization/content) - [数字人](https://www.gwantsi.com/digitization/human) - [虚拟制作](https://www.gwantsi.com/virtual-production) - [XR拍摄 & 虚拟制作](https://www.gwantsi.com/virtual-production/xr) - [索尼黑彩晶 LED屏幕](https://www.gwantsi.com/virtual-production/sony) - [艺术|展陈](https://www.gwantsi.com/art) - [关于 | 联系我们](https://www.gwantsi.com/about) - [合作联盟](https://www.gwantsi.com/featured-artists) ## 业务体系 - 影像与视觉内容制作 - 三维内容与虚拟制作技术 - 平面设计及事件营销 - 线下商业空间与沉浸式体验 - AI 与 XR 交互娱乐内容 - 跨媒介艺术演出与内容融合 - IP 内容开发与延展 - Visual Content Production - 3D Content & Virtual Production - Graphic Design & Event Marketing - 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