# NEO户外互动游戏

> Project at Gwantsi · ID 264 · https://www.gwantsi.com/projects/264

## 中文

- 导演：
- 客户：ADIDAS NEO
- 代理商：TBWA\DAN\上海
- 团队：
- 地点：

国庆期间，上海市中心的街头(淮海路华狮广场前）打造了一个互动广告牌，通过 Kinect 技术，为年轻人提供更丰富的品牌互动体验。作为主要消费群是“网络一代”的年轻人，我们一直不断推进在网络手机领域的创新尝试。 通过手机扫描电子LED屏幕上的二维码，消费者可以直接参加游戏。帮助彭于晏和Angelababy登上NEO秋冬时装秀舞台，成功突破一个关卡（共三关），将活动分享到朋友圈，即可成为adiclub会员，并获得50元电子优惠券在对面的 adidas 品牌中心消费。

## English

- Director: 
- Client: ADIDAS NEO
- Agency: TBWA\DAN\SHANGHAI
- Team: 
- Location: 

During the National Day, the street in downtown Shanghai (in front of the Huaihailu Road Huashi Square) has created an interactive billboard through Kinect technology to provide a richer brand interactive experience for young people. As the main consumer group is the "network generation" young people, we have been continuously promoting innovation in the field of mobile Internet.

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Cover image: https://www.gwantsi.com/storage/upload/project/c/4/c/07d75a266480ed7957004f48dea1b9d46.jpg