宝马能量艺术跑-WebGL技术

中文

导演
客户
BMW
代理商
W+K
团队
地点

项目包含平面KV设计,视频TVC拍摄,3D scan,线下大屏展示,线上H5传播等。同时实现了多家APP用户的后台数据打通,将速度、配速、距离等跑步数据视觉化,将每一位跑者的坚持、付出和成就视觉化。

English

Director
Client
BMW
Agency
W+K
Team
Location

BMW running art campaign is all about data and art.  This campaign consist 3different parts: OOH media including LED billiards, LED truck with Live contents and a campaign site with data connections which is able to visualized as well as stylize the energy from the record of running data in 3 different Running APPs.

宝马能量艺术跑-WebGL技术