宝马能量艺术跑-WebGL技术
中文
- 导演
- 客户
- BMW
- 代理商
- W+K
- 团队
- 地点
项目包含平面KV设计,视频TVC拍摄,3D scan,线下大屏展示,线上H5传播等。同时实现了多家APP用户的后台数据打通,将速度、配速、距离等跑步数据视觉化,将每一位跑者的坚持、付出和成就视觉化。
English
- Director
- Client
- BMW
- Agency
- W+K
- Team
- Location
BMW running art campaign is all about data and art. This campaign consist 3different parts: OOH media including LED billiards, LED truck with Live contents and a campaign site with data connections which is able to visualized as well as stylize the energy from the record of running data in 3 different Running APPs.