宝马2017上海马拉松能量艺术跑
中文
- 导演
- 客户
- 宝马
- 代理商
- w+k
- 团队
- 地点
“能量艺术跑”以艺术的呈现形式将每一位跑者的坚持、付出与成就视觉化，也令跑步变得更愉悦、更可触及和更易于分享，在一定程度上丰富了宝马中国的品牌文化价值，也加强了与消费者的情感交流。
English
- Director
- Client
- BMW
- Agency
- w+k
- Team
- Location
BMW running art campaign is all about data and art. This campaign consist 3 different parts: OOH media including LED billboards, LED truck with Live contents and a campaign site with data connections which is able to visualized as well as stylize the energy from the record of running data in 3 different Running APPs.
