# 宝马2017上海马拉松能量艺术跑

> Project at Gwantsi · ID 294 · https://www.gwantsi.com/projects/294

## 中文

- 导演：
- 客户：宝马
- 代理商：w+k
- 团队：
- 地点：

“能量艺术跑”以艺术的呈现形式将每一位跑者的坚持、付出与成就视觉化，也令跑步变得更愉悦、更可触及和更易于分享，在一定程度上丰富了宝马中国的品牌文化价值，也加强了与消费者的情感交流。

## English

- Director: 
- Client: BMW
- Agency: w+k
- Team: 
- Location: 

BMW running art campaign is all about data and art. This campaign consist 3 different parts: OOH media including LED billboards, LED truck with Live contents and a campaign site with data connections which is able to visualized as well as stylize the energy from the record of running data in 3 different Running APPs.

---

Cover image: https://www.gwantsi.com/storage/new/projects/images/2023/02/0a627e7a182c08c9343d3f428b2cc2c7a.jpg